SETTING UP YOUR PINTEREST BUSINESS ACCOUNT Once you’ve created your Pinterest business account and gotten the hang of things, check out our other post, “ A Step-by-Step Guide to Creating a Pinterest A d” to start using Pinterest as a means of driving even more traffic to your site. It’s a good time for you to jump onto Pinterest, so we’ve created a guide to help you start pinning and winning. However, in 2014, male Pinterest users doubled which means that male focused content will also rise. Because Pinterest’s top content involves jewelry and DIY crafts, women have indeed become the largest percentage of users. However, it appears that many male business owners are more hesitant to participate on a majority-female social media platform. For that reason, a Pinterest account has become a must-have for many businesses and brands. With over 100 million active users, Pinterest is quickly becoming a powerhouse in the social media world.
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